Shorter Flights At Lower Heights: The Right Way to Angel Invest

Originally Published
On Startups
July 11, 2012
Photo credit: 
Elmar Weiss
Elmar Weiss

Everywhere you turn these days, you find an angel investor. Aside from those who have always invested small amounts of cash in startups, more and more venture capitalists are making personal side deals, active entrepreneurs are investing in other entrepreneurs, seed funds are cropping up everywhere, and Angel List has emerged for the everyman.

But most Angels will fail to get back the capital they've invested (let alone make money), and it's not because they don't pick good companies or back great entrepreneurs — it's because they're completely mistaken about an Angel's role in the investing cycle.

I know this because my in my early days as an Angel investor I fell prey to behaviors that would practically guarantee that I'd lose money...

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