Here’s a secret: every great CEO I know is fucking weird.

Ok, that may be harsh. Maybe weird isn’t the right word. Maybe it’s quirky. Or unique. Or… different. Different.

Yeah, that’s probably more like it.

Being “different” means that most CEOs act as if they’re living in some alternative reality; a reality where their behavior creates a natural distortion field.

But if harnessed right, this behavior — this distortion field— it’s magnetic. It’s what enables a CEO to harness brilliant minds to follow them into battle, to enrapture venture capitalists into funding their ideas, and to create mountains out of molehills...