The 8-Week Dance to an Acquisition
June 14, 2016
In June 2016, Mylestoned, which preserves memories of the departed, acquired Heirloom, which beautifully digitizes paper photos.
Here’s the truth on how acquisitions actually work:
Primping [week 1]
- Baboon-level Google search uncovers Heirloom Photo Capture App.
- Mylestoned team Slack-discusses…even though they sit elbow to elbow.
Cue Music [weeks 2–3]
- Balter tweets at Heirloom CEO @ericowski. Response: “@davebalter would love to connect. will send you message on LinkedIn to coordinate.”
- Cut to meeting at a hipster coffee shop* in San Francisco. Turns out, Heirloom is currently evaluating dance partners...